Our Editorial Team
LiverpoolHairAndBeauty’s editorial team is based in Liverpool and combines salon experience with specialist writing. Led by an Editor-in-Chief, our staff includes a Beauty & Skincare Editor, Hair Specialist, Wellness Writer, and a dedicated Copy Editor/Fact-Checker. We commission local contributors for on-the-ground insights.
Editorial Line
We publish practical, evidence-informed guidance on hair, beauty, and wellness, alongside local trend reporting and product coverage. Editorial decisions are independent. Commercial activity never determines our verdicts; any sponsored or incentivised content is clearly identified and kept separate from editorial.
Journalistic Values
Accuracy, fairness, independence, inclusivity, and clarity guide our work. We verify claims with qualified experts and reputable research, provide clear sourcing, and avoid misleading imagery. When we review products or services, we explain our methods, criteria, and any limitations.
Ethics and Deontology
We follow the IPSO Editors’ Code of Practice and uphold ASA and CMA requirements on advertising and endorsements. We disclose affiliations and samples, manage conflicts of interest, respect privacy and consent, protect vulnerable individuals, and correct substantiated errors promptly with transparent notes.